Oruway

For everyone with a parent

Every family does this once. Most do it alone.

It starts with a phone call. A fall, a forgotten stove, a word from a doctor you have to look up in the parking lot. And from that afternoon you are the one. The one who calls the insurer back. The one who finds the paperwork. The one who knows which pills are which and which sibling to tell and what to say to the nurse who asks if there is a health-care proxy. You still have your job. You still have your kids. Nobody hands you a plan. Nobody remembers last month. You carry all of it, because there is no one else to carry it.

63M
Americans are family caregivers. Nearly one in four adults, up 45% since 2015.
AARP and National Alliance for Caregiving, 2025
$1T+
Value of their unpaid work in 2024. More than the country spends on Medicaid.
AARP Valuing the Invaluable, 2026
43%
Of full-time US workers are caregivers. Among millennials, 51%.
Guardian Life, 2025
11,200
Americans turn 65 every day through 2027.
Alliance for Lifetime Income, 2024
5 yrs
Average length of caregiving for a parent, up from under four in 2020.
AARP, 2025
70%
Of people who reach 65 will need serious long-term care at some point.
HHS ASPE
$129,575
Median annual cost of a private nursing-home room. $200,750 in New York.
CareScout Cost of Care, 2025
27%
Of working caregivers at large employers have cut to part-time. 16% stopped working.
AARP and S&P Global, 2024
27 hrs
A week. The average caregiver's second job, unpaid, on top of the first.
AARP and NAC, 2025
$7,200
A year out of the caregiver's own pocket. One in four says they can't afford food.
AARP and NAC, 2025
15%
Of Medicare patients are back in the hospital within 30 days of discharge.
MedPAC, 2025
4%
Utilization of the employee assistance program your company says is there for this.
Industry average, 2026

There is plenty of care. There is nobody holding it together.

The hospital is good at the hospital. The lawyer is good at the law. The bank is good at the money. Nobody is good at your mother.So you become the one who is. A daughter learns Medicare appeals, power of attorney and three conflicting medication lists in the same month, at her kitchen table, after work.

Everyone does their job. Then they hand the hard part back to you.The discharge on a Friday. The policy that lapses because nobody knew a premium was due. The assisted-living contract signed over a weekend because the kitchen fire did not wait for a better time.

It is not one decision. It is a hundred, and each one leans on the last.A hospital stay becomes an insurance question becomes a legal question becomes a housing decision. Over weeks. A different office at every step, and not one of them remembers what the last one said.

You will explain the whole story again tomorrow. To someone new.Every call starts from zero. Every form asks what the last one asked. The only record of your parent's life that exists is the one in your head.

We will all be there. Some of us already are. Most of us will do it alone, and none of us should have to.

And it is only getting worse.

Fewer children per family. Parents living longer, with more conditions, further away. A workforce that is already caregiving at its desk. The numbers below are not projections of a crisis. They are a schedule.

82M
Americans over 65 by 2050, from 61M today. In 2029 they outnumber children for the first time.
US Census Bureau
2x
The 85-and-over population more than doubles by 2040, from 6.5M to 13.7M. That is the age when the calls start.
Administration for Community Living
4 to 1
Potential family caregivers for every person over 80 by 2030, down from 7 to 1 in 2010. By 2050, fewer than 3.
AARP Public Policy Institute
1 in 5
Adults over 50 have no children. A quarter of them already worry about who will care for them.
Pew Research Center, 2024
+50%
Rise in the cost of home care and assisted living in five years. Incomes of people over 65 rose 22%.
AARP, 2026
847,300
New home-care aides the country needs by 2035, at a median wage of $35,800. They are not coming.
Bureau of Labor Statistics, 2026
2x
Americans living with Alzheimer's nearly doubles by 2060, from about 7M today. One in four caregivers already cares for someone with dementia.
Alzheimer's Association; AARP
+45%
Growth in family caregivers in ten years, from 43M to 63M. Nothing was built for them in that decade either.
AARP and NAC, 2025
2.2B
People over 65 worldwide by the late 2070s. Japan is at 30% today. Korea will be at 41%. We are all on the same road.
UN World Population Prospects, 2024
5 yrs
And the average stretch of caregiving keeps getting longer. It was under four in 2020.
AARP, 2025

A note from the founder

I spent the last five years living this. My father died a year ago. My mother died two months ago. I am still returning calls about both of them.

I loved them, and I was lucky. I had time, I had some money, I had a career spent untangling complicated things for large companies. And I still sat in hospital parking lots at night with a notebook, trying to remember which doctor had said what, which form was due, which sibling I had already told.

My mother had Alzheimer's. She was also the keeper of every password to every bank and fund account the two of them had, and they went with her memory. A trust that locked the day my father died. Bank accounts frozen while we proved who we were. Back tax returns nobody knew were missing. Social Security, where a refund took an in-person appointment and a morning off. Medicare appeals. A new cardiologist, a new neurologist, a new primary care doctor, each one asking for the history from the beginning. Two lawyers. Two accountants. Home aides to find, to schedule, to replace when one did not show, and a payroll to run for them, with the taxes that come with being somebody's employer. A residence that raised its rates while my mother was living in it. A funeral home, then another one. Hundreds of calls, most of them to a hold queue, most of them on a workday. All of it on top of a job, two daughters, and the ordinary work of showing up.

Every one of those people did their job well. Not one of them was responsible for the whole. That was me. It is you, or it will be.

Oruway began at that kitchen table. It is the thing I needed and could not find. I am building it so the next person has it.

Devaraj SouthworthFounder

The size of it, today

$1.6T
Annual US health spending on people over 65
CMS National Health Expenditure, 65+ share applied to 2024
$564B
US long-term services and supports, 2023
Congressional Research Service, 2025
$1T+
Unpaid family care, 2024
AARP, 2026
$129,575
A year for a nursing-home room. $200,750 in New York.
CareScout, 2025
5.8M
Americans with long-term care insurance. About 7% of people over 60, and falling.
Milliman, 2025

Our parents gave us the first years of our lives. Oruway is for their last.

One path through all of it. Built by someone who has walked it. More soon.